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Marketing Analytics Advisory Council

The Marketing Analytics Advisory Council (MAAC) was created to align the Marketing Analytics curriculum with industry practices and emerging analytics methods and technology. To achieve this continuous improvement objective, the MAAC meets each fall and spring semester to discuss the curriculum, industry practices, and desired skills for graduates. These industry thought leaders provide valuable insights for the Marketing Analytics program.

Member Profiles

Erick Brethenoux
Director, Business Analytics & Decision Management Strategy, IBM

Erick leads the strategic initiatives and vision for IBM Data & Analytics Division. Prior to IBM, Erick was VP at Lazard Frères, working with institutional investors, analyzing startup companies for venture capital funding and merger and acquisition activities. Before Lazard, Erick was Research Director of Advanced Technologies at Gartner focusing on decision support systems, knowledge management and artificial intelligence architectures. Prior to Gartner, Erick was completing a scientific mission for the French Embassy in the USA. His research as a Ph.D. candidate at University of Delaware was aimed at knowledge engineering within a cognitive sciences multidisciplinary program.

Andy Curtis
Senior Vice President at Northern Trust

Andy Curtis is a Senior Vice President at Northern Trust where he leads an enterprise analytics team focused on leveraging data to enhance Northern Trust’s profitability. Prior to his current role, Andy led marketing and analytics teams at General Re-New England Asset Management, JP Morgan, and Y&R/Wunderman. He has helped organizations across many industries enhance the utilization and segmentation of client data to create more profitable relationships. Andy received his bachelor’s degree and M.B.A. from The University of Chicago.

Chetan Desai
Architect Prime, TechConcert

Chetan is an independent consultant working as a Software Architect in various CTO groupsHe has more than 20 years of experience in IT industry. In the last six years, Chetan is working exclusively on Big Data analytics, and machine 
learning platforms. He helps healthcare, retail, and CPG industries with end-end IT portfolio planning to realign with changing technology and business 
process needs. Chetan brings expertise in establishing Consumer and Patient 360 view, loss prevention, provider performance management, click stream, social and sentiment analytics. 

Will Hutchinson
Director, Analytics Practice, Hexstream

Will Hutchinson has worked in the business intelligence and data warehousing since 1986. He has worked in product management, consulting, and sales consulting in data warehousing, business intelligence, data visualization, and advanced analytics. He has developed return on investment and total cost of ownership models for analytics projects for over ten years in many different industries. In 2013, he co-authored Oracle BI Applications: Deliver Value through Rapid Implementation. Mr. Hutchinson has a bachelor's degree in chemical engineering from Princeton University and an M.B.A. in Finance from The University of Chicago.

Megan Lineberger
Former Manager of Strategic Analytics, MillerCoors

Megan Lineberger previously has been Manager of Strategic Analytics at MillerCoors, and held senior analytics positions at Beam Suntory, Ogilvy & Mather, WhiteWave and The Nielsen Company. She holds a bachelor's in psychology from Northwestern University and a Master of Social Psychology from the University of Colorado Boulder.

Anoop Tiwari
Senior Director, Strategy and Business Development, 

In Anoop's role at, his team focuses on strategic planning, partnerships, M&A, and various internal research and analytics projects. Anoop completed his M.B.A. at Purdue University in 2005 and has prior experience in technology business development and scientific research. Anoop is passionate about digital, geeky about analytics and data visualization He is active with working groups of various trade                                                     associations, and sits on advisory boards for a few start-ups.

Brock Simon
Expert Associate Principal, McKinsey & Company 

Brock Simon is an Expert Associate Principal at McKinsey & Company focusing on marketing and digital analytics in the retail and consumer package goods sectors. Prior to McKinsey, Brock spent over 10 years at dunnhumby in roles across the U.S., Asia, Europe, and the Middle East. Brock has earned an M.B.A. from Xavier University, a Master of Science in Mathematics, and a Bachelor of Science in Mathematics and                                                 Statistics from Miami University.