The Marketing Analytics Advisory Council (MAAC) was created to align the Marketing Analytics curriculum with industry practices and emerging analytics methods and technology. To achieve this continuous improvement objective, the MAAC meets each fall and spring semester to discuss the curriculum, industry practices, and desired skills for graduates. These industry thought leaders provide valuable insights for the Marketing Analytics program.
Director, Business Analytics & Decision Management Strategy, IBM
Erick leads the strategic initiatives and vision for IBM Data & Analytics Division. Prior to IBM, Erick was VP at Lazard Frères, working with institutional investors, analyzing startup companies for venture capital funding and merger and acquisition activities. Before Lazard, Erick was Research Director of Advanced Technologies at Gartner focusing on decision support systems, knowledge management and artificial intelligence architectures. Prior to Gartner, Erick was completing a scientific mission for the French Embassy in the USA. His research as a Ph.D. candidate at University of Delaware was aimed at knowledge engineering within a cognitive sciences multidisciplinary program.
Senior Vice President at Northern Trust
Andy Curtis is a Senior Vice President at Northern Trust where he leads an enterprise analytics team focused on leveraging data to enhance Northern Trust’s profitability. Prior to his current role, Andy led marketing and analytics teams at General Re-New England Asset Management, JP Morgan, and Y&R/Wunderman. He has helped organizations across many industries enhance the utilization and segmentation of client data to create more profitable relationships. Andy received his bachelor’s degree and M.B.A. from The University of Chicago.
Architect Prime, TechConcert
Chetan is an independent consultant working as a Software Architect in various CTO groups. He has more than 20 years of experience in IT industry. In the last six years, Chetan is working exclusively on Big Data analytics, and machine
learning platforms. He helps healthcare, retail, and CPG industries with end-end IT portfolio planning to realign with changing technology and business
process needs. Chetan brings expertise in establishing Consumer and Patient 360 view, loss prevention, provider performance management, click stream, social and sentiment analytics.
Director, Analytics Practice, Hexstream
Will Hutchinson has worked in the business intelligence and data warehousing since 1986. He has worked in product management, consulting, and sales consulting in data warehousing, business intelligence, data visualization, and advanced analytics. He has developed return on investment and total cost of ownership models for analytics projects for over ten years in many different industries. In 2013, he co-authored Oracle BI Applications: Deliver Value through Rapid Implementation. Mr. Hutchinson has a bachelor's degree in chemical engineering from Princeton University and an M.B.A. in Finance from The University of Chicago.
Former Manager of Strategic Analytics, MillerCoors
Megan Lineberger previously has been Manager of Strategic Analytics at MillerCoors, and held senior analytics positions at Beam Suntory, Ogilvy & Mather, WhiteWave and The Nielsen Company. She holds a bachelor's in psychology from Northwestern University and a Master of Social Psychology from the University of Colorado Boulder.
Senior Director, Strategy and Business Development, Cars.com
In Anoop's role at Cars.com, his team focuses on strategic planning, partnerships, M&A, and various internal research and analytics projects. Anoop completed his M.B.A. at Purdue University in 2005 and has prior experience in technology business development and scientific research. Anoop is passionate about digital, geeky about analytics and data visualization He is active with working groups of various trade associations, and sits on advisory boards for a few start-ups.
Expert Associate Principal, McKinsey & Company
Brock Simon is an Expert Associate Principal at McKinsey & Company focusing on marketing and digital analytics in the retail and consumer package goods sectors. Prior to McKinsey, Brock spent over 10 years at dunnhumby in roles across the U.S., Asia, Europe, and the Middle East. Brock has earned an M.B.A. from Xavier University, a Master of Science in Mathematics, and a Bachelor of Science in Mathematics and Statistics from Miami University.