Close Menu

2017 Advanced Marketing Analytics Symposium

Advanced Marketing Analytics Symposium

Event Date: 

Mar 8, 5:00pm to 8:00pm


Illinois Tech Downtown Campus
565 West Adams Street, Auditorium
Chicago, Illinois 60661-3061


The Stuart School of Business at Illinois Tech is partnering with IBM and the Chicago Innovation Awards to host this year's symposium, Analytics-Driven Innovation: How big data and analytics are revolutionizing Innovation.



Rebecca Shockley
Global Big Data & Analytics Research Leader, IBM Institute for Business Value

Rebecca Shockley is the Global Big Data & Analytics Research Leader for the IBM Institute for Business Value. In this role, she conducts fact-based research related to the use of data and analytics around the global, and works with subject matter experts to deliver actionable insights for business executives who want to expand their use of data as a strategic asset.

While in the IBV, Rebecca has lead the research and co-authored nine global cross-industry studies on macro data trends, and dozens of industry and market perspectives on the topic of analytics and data excellence, organizational design and strategy, as well as the largest quantitative study of Chief Data Officers conducted to date. Her works can be found on

Rebecca is also an Executive Consultant within IBM’s Global Business Services. In this role, she advises clients around the globe on data and analytics strategy, organizational design and governance. Prior to this role, Rebecca has been a data and analytics strategy consultant with IBM since 1997. Rebecca is a graduate of Duke University's Fuqua School of Business and Southern Methodist University.


Anoop Tiwari
Senior Director, Strategy and Business Development, 

In Anoop's role at, his team focuses on strategic planning, partnerships, M&A, and various internal research and analytics projects. Anoop completed his M.B.A. at Purdue University in 2005 and has prior experience in technology business development and scientific research. Anoop is passionate about digital, geeky about analytics and data visualization He is active with working groups of various trade associations, and sits on advisory boards for a few start-ups.

Brock Simon

Expert Associate Principal, McKinsey & Company 

Brock Simon is an Expert Associate Principal at McKinsey & Company focusing on marketing and digital analytics in the retail and consumer package goods sectors. Prior to McKinsey, Brock spent over 10 years at dunnhumby in roles across the U.S., Asia, Europe, and the Middle East. Brock has earned an M.B.A. from Xavier University, a Master of Science in Mathematics, and a Bachelor of Science in Mathematics and Statistics from Miami University. 


Elizabeth Durango-Cohen
Associate Professor of Operations Management

Elizabeth Durango-Cohen is Associate Professor of Operations Management at the Stuart School of Business. Prior to joining Stuart, she was a faculty member at the Olin School of Business at Washington University in St. Louis. Her current research focuses on the area of production planning and inventory control in the context of supply chain management. Professor Durango-Cohen has also worked as an intern/consultant for Hewlett-Packard and Solectron corporations.