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Siva Balasubramanian

In an article in the Journal of Advertising, Harold L. Stuart Endowed Chair in Business Siva Balasubramanian  has been recognized as one of a select group of scholars who “are both prolific and highly cited authors” in the field of product placement research.

For more than 25 years he has made product placement a major focus of his research...

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Stuart School of Business Dean John F. O. Bilson and Associate Dean Siva K. Balasubramanian traveled to Hawaii this spring to accept the 2018 North America WRDS-SSRN Innovation Award™, honoring emerging business schools. The award, sponsored by Wharton Research Data Services, SSRN, and Elsevier is based on analytics provided by SSRN and the growth in papers and citations of papers written by Illinois Tech faculty/students....

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The Stuart School of Business has released the Spring 2016 Faculty Research Digest highlighting a sample of recent Stuart faculty publications and research.

Research synopses in this issue explore a wide array of subjects, ranging from branding and social media, to finance and trading, to sustainable economic development, to product placement.

Learn more about Stuart faculty and their research.  Contact communications@stuart.iit.edu with any questions about the Stuart Faculty Research Digest....

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The research study “Country of Market Effect” by Siva Balasubramanian, Harold L. Stuart Endowed Chair in Business, has been accepted for publication in the journal Innovative Marketing. Co-authors include Shenyu Li and Rong Huang, Assistant and Associate Professors of Marketing (respectively) at the Shanghai University of Finance and Economics.

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The Global Innovation Science Handbook, which includes a chapter co-authored by Michael Gorham, Industry Professor of Finance and Director of the Center for Financial Innovation, and Siva Balasubramanian, Associate...

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Siva Balasubramanian, Associate Dean and Harold L. Stuart Professor of Marketing, co-authored “Responses to Customized Products: The Consumers’ Behavioral Intentions,” forthcoming in the Journal of Services Marketing with Pingjun Jiang, and...

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The paper “Attitudes and Related Perceptions about Product Placement: A Comparison of Finland, Italy and the United States” written by Siva Balasubramanian, Associate Dean and Professor of Marketing, has been accepted for publication by the International Journal of Advertising...

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The Friday Research Presentations in November and December featured IIT Stuart faculty, IIT Stuart students, and other academic leaders.

A few of those who shared their research include: Peter Gloor, of MIT, on “The Stupidity of the Crowd and the Wisdom of the Swarm"; Associate Dean Siva...

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Associate Dean Siva Balasubramanian has had two manuscripts accepted for publication. “The Effect of Individual Level Variables on the Effectiveness of Brand Placements,” co-authored with Deepa Pillai and Shabnam H. A. Zanjani, will be published in Innovative Marketing...

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Associate Dean Siva Balasubramanian and Ph.D. student Tianyu Zhao attended the 2014 PhD Project: Annual Conference, from November 19-21, at the Hyatt Regency O’Hare in Chicago. The conference provided information, as well as inspiration, to over 500 minority students...

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