In an article in the Journal of Advertising, Harold L. Stuart Endowed Chair in Business Siva Balasubramanian has been recognized as one of a select group of scholars who “are both prolific and highly cited authors” in the field of product placement research.
For more than 25 years he has made product placement a major focus of his research, teaming up with colleagues around the world to examine the effectiveness of brand placement and to conduct groundbreaking cross-cultural studies of attitudes toward product placement. Read more in Illinois Tech News.
What Does the Future of Product Placement Look Like?
In a video Experts Report, Balasubramanian talks about the effectiveness of product placement and trends he sees in its usage. Watch the video!