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Balasubramanian Recognized in Journal of Advertising as Leader in Product Placement Research

Siva BalasubramanianIn an article in the Journal of Advertising, Harold L. Stuart Endowed Chair in Business Siva Balasubramanian  has been recognized as one of a select group of scholars who “are both prolific and highly cited authors” in the field of product placement research.

For more than 25 years he has made product placement a major focus of his research, teaming up with colleagues around the world to examine the effectiveness of brand placement and to conduct groundbreaking cross-cultural studies of attitudes toward product placement. Read more in Illinois Tech News.

What Does the Future of Product Placement Look Like?

In a video Experts Report, Balasubramanian talks about the effectiveness of product placement and trends he sees in its usage. Watch the video!