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2016 Annual Advanced Marketing Analytics Symposium

Event Date: 

Feb 25, 5:00pm to 8:00pm


Stuart School of Business
Downtown Campus
565 W. Adams Street, Auditorium
Chicago, IL 60661

Analytics is no longer just the responsibility of the organization’s data analyst. Organizational leaders are calling on employees at all levels to present data in simple, succinct, and graphic formats to drive decision-making.

The Stuart School of Business at Illinois Tech is partnering with IBM to look at the future of analytics, and to offer an inside look at IBM’s Watson Analytics platform. Learn how IBM is creating “citizen data scientists” through Watson’s automated predictive analysis, dashboard creation, and smart data discovery, and hear from the industry’s leading analytics practitioners about emerging tools and trends.

Attendees will be granted a free license of Watson Analytics!

*Please note that registration for this event has closed. 

Keynote address

Christopher Marcolis, Technical Evangelist, IBM Watson Analytics
Gandolfo "Randy" Messina, World Wide Public Sector Leader, IBM Watson Analytics


Jennifer Cutler, Ph.D., Assistant Professor of Marketing, Stuart School of Business
Megan Lineberger, Manager - Marketing Insights, MillerCoors, and member of the Stuart School Marketing Analytics Advisory Council
John NortonPredictive Analytics Solutions Architect, IBM, and Adjunct Faculty, Stuart School of Business
Richard Rodts, Program Director, IBM Watson Academic Programs
Moderated by: Martin Bariff, Ph.D., Associate Professor of Information Systems and Assistant Director of the M.S. Marketing Analytics program, Stuart School of Business