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SMGT 529 - Social Entrepreneurship

Course Description: 

This course gives students a practical introduction to the exciting and rapidly growing field of social entrepreneurship. The course will begin by introducing students to contemporary understandings of poverty, its causes, and traditional poverty alleviation strategies. It will then turn to key concepts regarding social ventures including entrepreneurship, organizational structure (for-profit, non-profit and hybrid), financing, marketing, and performance assessment (social and environmental impact). The course will also examine the challenges that are faced in creating and operating social enterprises in different parts of the world. The course includes guest lectures by other Stuart School of Business faculty and social entrepreneurs working in different areas (such as health, education, and environment). Students will gain hands-on experience by either developing a business plan for a social enterprise to address a specific real world problem or assisting an existing social venture in developing a business plan geared towards an expansion of its services; it is expected that the plans can be entered into a variety of social venture competitions. Through the course, students will learn how to do the following: (1) evaluate gaps and opportunities in a given context; (2) develop appropriate objectives and strategies for a social venture; (3) put together a business plan for a social enterprise; and (4) engage others and foster buy-in to their plans.