This seminar will acquaint students with quantitative models used in marketing research literature. It will survey a variety of econometric models ranging from basic choice models to the latest structural models which have been used to analyze problems in the marketing domain. In summary, the course will provide an overview of the quantitative modeling field in marketing. The emphasis will be on understanding the estimation procedure employed to estimate these models.
[(MSC 511 with min. grade of C, MSC 512 with min. grade of C, MSC 513 with min. grade of C, MSC 514 with min. grade of C, MSC 515 with min. grade of C, and MSC 516 with min. grade of C)]