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MAX 523 - Social Media Marketing Analytics

Course Description: 

The pervasive adoption of internet technology has created an enormous opportunity to capture and analyze digital content exchanges from social media within and external to organizations. These analyses can provide valuable insights for improving the following: sales; customer service and loyalty; product quality, branding and development; employee satisfaction; and supply chain partner effectiveness. Data mining methods and analyses for websites, search engine results, and social media, e.g., Twitter, Facebook, and blogs, will be addressed. Text mining, GIS, speech analytics, and sentiment analyses will be studied. Both desktop and mobile device tools will be used to conduct these analyses.




[(BUS 550 with min. grade of C)]