Close Menu

M.S. in Marketing Analytics and Communication

Organizations are gathering increasingly massive quantities of data about customers and customer behavior, creating a significant demand for marketing analysts with training in business, analytical methods, and technology. IIT Stuart School of Business prepares you to be a forward-thinking marketing specialist, one who can convert data into insights, transform information into communication, and translate marketing analytics into competitive advantage to drive business success.

The IIT Stuart School of Business Marketing Analytics and Communication (MAC) program is the only program of its kind in Chicago offered by a business school. This degree prepares you for careers as a marketing analyst, marketing specialist, or a professional in a marketing services firm, corporate marketing department, consulting firm, market research agency, branding agency, or communications services/advertising agency.

Concentrations

Marketing Analytics
Marketing Communication

Program snapshot

8 core courses
3 elective/concentration courses
33 total credit hours
Degree typically requires 1-2 years of full-time study or 4-5 years of part-time study

Enrollment

(Based on fall 2012 data)
123 students
115 full-time, 8 part-time
6 dual degree students

Sample courses

View course listings and descriptions.

  • BUS 550: Business Analytics for Competitive Advantage
  • MAC 501: Insights into Next Economy Markets
  • MAC 523: Social Media Marketing Analytics

Learn More and Apply

Apply Now! Contact IIT Graduate Admission via phone at 312.567.3020 or via email at admission@stuart.iit.edu to learn more.

Advancing Career and Education (ACE) and Professional Communication Advancement (PCA) Programs provide additional professional experience and language development for Master's program applicants who meet certain criteria. 

For complete degree requirements, please visit the Graduate Academic Bulletin.