Organizations are gathering increasingly massive quantities of data about customers and customer behavior, creating a significant demand for marketing analysts with training in business, analytical methods, and technology. IIT Stuart School of Business prepares you to be a forward-thinking marketing specialist, one who can convert data into insights, transform information into communication, and translate marketing analytics into competitive advantage to drive business success.
The IIT Stuart School of Business Marketing Analytics and Communication (MAC) program is the only program of its kind in Chicago offered by a business school. This degree prepares you for careers as a marketing analyst, marketing specialist, or a professional in a marketing services firm, corporate marketing department, consulting firm, market research agency, branding agency, or communications services/advertising agency.
8 core courses
3 elective/concentration courses
33 total credit hours
Degree typically requires 1-2 years of full-time study or 4-5 years of part-time study
(Based on fall 2012 data)
115 full-time, 8 part-time
6 dual degree students
- BUS 550: Business Analytics for Competitive Advantage
- MAC 501: Insights into Next Economy Markets
- MAC 523: Social Media Marketing Analytics
Learn More and Apply
Advancing Career and Education (ACE) and Professional Communication Advancement (PCA) Programs provide additional professional experience and language development for Master's program applicants who meet certain criteria.
For complete degree requirements, please visit the Graduate Academic Bulletin.