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Siva Balasubramanian

The Stuart School of Business has released the Spring 2016 Faculty Research Digest highlighting a sample of recent Stuart faculty publications and research.

Research synopses in this issue explore a wide array of subjects, ranging from branding and social media, to finance and trading, to sustainable economic development, to product placement.

Learn more about Stuart faculty and their research.  Contact ...

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The research study “Country of Market Effect” by Siva Balasubramanian, Harold L. Stuart Endowed Chair in Business, has been accepted for publication in the journal Innovative Marketing. Co-authors include Shenyu Li and Rong Huang, Assistant and Associate Professors of Marketing (respectively) at the Shanghai University of Finance and Economics.

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The Global Innovation Science Handbook, which includes a chapter co-authored by Michael Gorham, Industry Professor of Finance and Director of the Center for Financial Innovation, and...

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Siva Balasubramanian, Associate Dean and Harold L. Stuart Professor of Marketing, co-authored “Responses to Customized Products: The Consumers’ Behavioral Intentions,” forthcoming in the Journal of Services Marketing with Pingjun Jiang, and...

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The paper “Attitudes and Related Perceptions about Product Placement: A Comparison of Finland, Italy and the United States” written by Siva Balasubramanian, Associate Dean and Professor of Marketing, has been accepted for publication by the International Journal of Advertising...

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The Friday Research Presentations in November and December featured IIT Stuart faculty, IIT Stuart students, and other academic leaders.

A few of those who shared their research include: Peter Gloor, of MIT, on “The Stupidity of the Crowd and the Wisdom of the Swarm"; Associate Dean Siva...

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Associate Dean Siva Balasubramanian has had two manuscripts accepted for publication. “The Effect of Individual Level Variables on the Effectiveness of Brand Placements,” co-authored with Deepa Pillai and Shabnam H. A. Zanjani, will be published in Innovative Marketing...

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Associate Dean Siva Balasubramanian and Ph.D. student Tianyu Zhao attended the 2014 PhD Project: Annual Conference, from November 19-21, at the Hyatt Regency O’Hare in Chicago. The conference provided information, as well as inspiration, to over 500 minority students...

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Associate Dean Siva K. Balasubramanian and Ph.D. student Tianyu Zhao will be attending the 2014 Ph.D. Project: Annual Conference on November 19-21, at the Hyatt Regency O’Hare in Chicago.

The conference provides information, as well as...

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September 19 kicks off the Friday Research Series, which showcases several ongoing academic research projects conducted by IIT Stuart faculty, as well as research presentations made by faculty and professionals from other leading schools and organizations.

This Friday’s topics include consumer privacy in...

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