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Jennifer Cutler

Research into brand image and Twitter use, conducted by Assistant Professor of Marketing Jennifer Cutler and Assistant Professor of Computer Science Aron Culotta, is featured in an article in EurekAlert News. According to the article, their research finds that “a brand’s image is related to the...

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The Stuart School of Business has released the Spring 2016 Faculty Research Digest highlighting a sample of recent Stuart faculty publications and research.

Research synopses in this issue explore a wide array of subjects, ranging from branding and social media, to finance and trading, to sustainable economic development, to product placement.

Learn more about Stuart faculty and their research.  Contact ...

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Jennifer Cutler, Assistant Professor of Marketing, with Aron Culotta, presented “Mining Brand Perceptions through Twitter Follower Networks” at the 37th INFORMS Marketing Science Conference 2015...

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Jennifer Cutler, Assistant Professor of Marketing, presented her paper "Narrative Point of View and the Perceived Helpfulness of Online User-Generated Reviews," at the National Business and Economics Society’s 2015 conference in Panama City, and received the "Most Innovative Paper" award. ...

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Assistant Professor Jennifer Cutler’s proposal, “Tracking Perception Dynamics in Online Social Networks” submitted with Aron Culotta, Assistant Professor of Computer Science at IIT College of Science, has received $25,000 in funding through the IIT Office of Research’s Educational and Research...

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Jennifer Cutler, Assistant Professor of Marketing, had her paper, "Predicting the Demographics of Twitter Users from Website Traffic Data," selected for Honorable Mention at the upcoming 29th annual AAAI-15 Conference.

Each year, the Association for the Advancement of Artificial Intelligence...

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Jennifer Cutler, Assistant Professor of Marketing, had a  paper accepted to the Association for the Advancement of Artificial Intelligence conference.

The paper, “Predicting the demographics of Twitter users from social evidence using website traffic data,” was co-authored by Aron...

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Jennifer Cutler, Assistant Professor of Marketing, recently spoke at an IBM panel co-hosted with the open source video management platform Kaltura. In her November 13 presentation, “The Impact of Social Media in Today's Markets,” Cutler shared recent research and trends with...

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Several IIT Stuart undergraduate and graduate students attended Social Media Week Chicago this September, a week-long series of events that takes place in cities around the world featuring experts, iconic brands, and leading thinkers sharing their ideas and inspiration. Thank you to IIT Stuart ...

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Jennifer Cutler, Assistant Professor of Marketing, spoke at IBM's "Connect to Win" event on October 16, which brought together industry and academic leaders to discuss the latest innovations in social business.

This is the first in-person event of the...

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