Program Requirements

The Stuart MS in Marketing Communication requires the successful completion of 33 semester hour credits.  Full time students are expected to enroll for at least 9 credits per semester, and can complete their degree in 4 semesters.  Part time students can enroll for as few as 3 credit hours per semester and can take up to 11 semesters to complete their degree.  Students will be required to take 6 core courses plus the Practicum, plus 12 credit hours of Concentration or Elective courses

Stuart MS courses are offered as full-semester core courses which run for 16 weeks and carry 3 credit hours.

Core Courses

The core courses are designed to provide students with a base of critical thinking and analytical skills necessary to effectively function in the marketing communications environment.  There are a total of 6 core courses plus the Practicum, which involves a “real world” marketing communication project for a client.

MC 510  Marketing Foundations:  The Art of Marketing

MC 514  Marketing Communication Plan: Developing Transformative Marketing Strategies

MC 516  Marketing & Advertising Research: Building Consumer Insight through Research

MC 520  Understanding the Target Audience

MC 522  Media Strategy and Implementation for the 21st Century

MC 524  Creative Strategies

MC 536 Practicum

Marketing Communication Management Concentration

The Marketing Communication Management concentration focuses on the management skills and tactics needed to run a successful marketing communication program.  It uses the latest technology and quantitative research methodology to teach a strategy-driven approach that integrates the many components of the marketing message into a unified brand personality for the product or service.  This concentration is a flexible option for students seeking a strong general management perspective.

MC 533 Database & Direct Marketing

MC 535 Sales Promotion & Alternate Media Techniques

Electives

MC 503 Strategic Brand Management

MC 546 Communication Strategies for Emerging Technologies

MC 555 Marketing Analytics

MC 556 Customer Relationship Management

Electronic Marketing Concentration

The Electronic Marketing concentration prepares students to compete in the rapidly developing discipline of marketing in the digital environment which is redefining how companies market to their various stakeholders.   Students will learn the latest strategies for addressing markets in today’s highly networked digital environment, specific digital techniques, Web and online marketing tactics as well as insights into effective customer relationship management.  This concentration is a designed for those students who want to focus on the tactical skills required for a marketing career in the today’s and tomorrow’s digital environment.

MC 546  Communication Strategies for Emerging Technologies

MC 556  Customer Relationship Management

Electives

MC 503  Strategic Brand Management

MC 535  Sales Promotion & Alternate Media Techniques

MC 533  Database & Direct Marketing

MC 535  Sales Promotion & Alternate Media Techniques

To learn more about the program and the application process, please call us at 312.906.6576 or email us at admission@stuart.iit.edu and we will be happy to assist you.