Marketing Communication Management Concentration

The Marketing Communication Management concentration uses the latest technology and quantitative research methods to teach a strategy-driven approach that integrates advertising, public relations, databases marketing, promotion, and other marketing tools. This concentration is a flexible option for students seeking a strong general management perspective.

In order to earn a concentration in Marketing Communication Management, you will take four required courses and choose four electives in addition to the seven core courses:

Required Courses:
MC 526: Database Marketing
MC 530: Direct Marketing
MC 532: Sales Promotion Techniques
MC 534: Fundamentals of Public Relations

Elective Courses (select two):
MC 502: Brand Management
MC 504: Account Planning
MC 528: Writing and Presentation Skills
MC 538: International Marketing Communication
MC 546: Communication Strategy in the Digital Environment
MC 551: Business Strategy in the Digital Environment
MC 552: Marketing Strategy in the Digital Environment
MC 554: Relationship Management
MC 563: Web Page Design

To learn more about the program and the application process, please call us at 312.906.6576 or email us at admission@stuart.iit.edu and we will be happy to assist you.