Electronic Marketing Concentration

The Electronic Marketing concentration prepares students to succeed in the emerging discipline of marketing in the digital environment. Students will be prepared to address business strategy in the network economy; specific digital techniques; Web and outline marketing; customer relationship management; e-business development; and current thinking on legal and social issues.

In order to earn a concentration in Electronic Marketing, you will take four required courses and choose four electives in addition to the seven core courses:

Required Courses:
MC 546: Communication Strategies in the Digital Environment
MC 551: Business Strategy in the Network Economy: Best Practices
MC 552: Marketing Strategy in the Digital Environment
MC 554: Customer Relationship Management

Elective Courses (select two):
MC 502: Brand Management
MC 504: Account Planning
MC 512: Organization Dynamics
MC 528: Writing and Presentation Skills
MC 532: Sales Promotion Techniques
MC 534: Fundamentals of Public Relations
MC 526: Database Marketing
MC 530: Direct Marketing
MC 538: International Marketing Communication
MC 563: Web Page Design

To learn more about the program and the application process, please call us at 312.906.6576 or email us at admission@stuart.iit.edu and we will be happy to assist you.