Addressing modern technology and methods of selling and presenting highly technical subjects is the basis of this course. Engineers, Information Technologists, Architects, and those dealing with state of the art products will benefit from this new created course that will address the rapidly changing profession of highly skilled representatives, sales persons, and entrepreneurs. The class content will include guest speakers from technical corporations, leading promotion and e-commerce firms to discuss basic requirements for sustaining current customer base and increase gross sales. Application, simulation and case studies from small and mid-sized firms will be reviewed.
[(BUS 371 with min. grade of D)]