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BUS 473 - Marketing Research

Course Description: 

This course provides students with a detailed exposure to state-of-the-art marketing research techniques and their applications. Topics include: problem definition, research design, exploratory research, the use of secondary and syndicated data sources and questionnaire development and analysis. Course exercises and projects will emphasize the use of research information for effective marketing decision making.

Credit: 

(3-0-3)

Attributes: 

(C)(E)

Prerequisite: 

[(BUS 371 with min. grade of D)]

Corequisite: 

None