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BUS 472 - New Product Development

Course Description: 

This course offers students a solid grounding in the theory and practice of new product development. Using a combination of theory-based lecture, hands-on exercises and assignments, and discussion, students will develop skills across the entire product development process--from opportunity identification through product launch.

Credit: 

(3-0-3)

Attributes: 

(C)

Prerequisite: 

[(BUS 371 with min. grade of D)]

Corequisite: 

None