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BUS 203 - Identification and Evaluation of Prospective Consumers

Course Description: 

This course introduces students to primary and secondary market research tools and analysis. Students will be expected to go into the field to research prospective consumers relevant to their project. Students will learn of research sources beyond Google. Students will also learn and apply analytical techniques to understand the data.

Credit: 

(1-0-1)

Prerequisite: 

[(BUS 104 with min. grade of D)]

Corequisite: 

None