Faculty Biographies

Siva K. Balasubramanian

Office: Suite 426 / TPC 4C79
E-Mail: sivakbalas@stuart.iit.edu
Phone: 312.906.6516 / 312.567.3195
Fax: 312.906.6549

Education

• B.S. (Mathematics, Physics, Chemistry), Osmania University
• MBA (Marketing), Osmania University
• PhD (Marketing), State University of New York at Buffalo

Affiliated Programs

Research Interests

• Consumer Information Search
• Marketing Communications (e.g., Product Placements)
• New Product Diffusion
• Advanced Measurement Methods

Information For Students

Curriculum Vita

Dr. Balasubramanian's career as a manager, educator, and academic administrator spans over three decades. He has previously taught at University of Iowa, University of Alberta, and Maastricht School of Management. Recently, he served as Henry J. Rehn Professor at the College of Business, Southern Illinois University, Carbondale. Dr. Balasubramanian is the recipient of the prestigious Fulbright Research Chair award, in addition to several competitive research grants. He serves as a member of the editoral board at leading journals, website editor for Journal of Marketing and regional editor for North America for the British Food Journal.

Dr. Balasubramanian's research interests focus on marketing communications (with an emphasis on product placements and public policy issues), diffusion of new product innovations and advanced research/measurement tools in marketing. He is the author or co-author of over 30 publications in leading marketing journals (e.g., Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing), advertising journals (Journal of Advertising, Journal of the Current Issues and Research in Advertising), among others. The bulk of his research output was funded by private foundations (International Council of Shopping Centers Educational Foundation, RBC Financial Group Chair at HEC Montreal), not-for-profit entities (Pontikes Center for Management of Information, Management Education Research Institute, Marketing Science Institute, National Collegiate Inventors & Innovators Alliance), business firms (Verizon Inc., Genco Distribution System) or state agencies (Illinois-Missouri Biotechnology Alliance, Illinois Council for Agricultural Research). His research reflects an interdisciplinary/empirical character. More specifically, it integrates the marketing perspective with disciplines such as communications, psychology, agriculture, finance and medicine. His studies have attracted national and international attention in both media and scholarly circles. They are widely cited by other researchers, as evident from citation statistics from the Social Sciences Citation Index and Google Scholar databases. He has made research presentations at leading universities in North America, Europe and Asia.

His teaching expertise includes key aspects of marketing (marketing strategy, consumer behavior, and market research). In addition to teaching undergraduate, MBA and doctoral classes on campus, he frequently conducts business seminars for senior corporate executives in the US and abroad. Additionally, he serves as a business consultant to clients ranging from large corporations to government agencies.

Dr. Balasubramanian's background includes several years of professional experience as a marketing/sales executive. His stint in academia spans over two decades and includes multiple administrative roles (Director of MBA program, Director of Ph.D program, and Acting Dean of the SIUC College of Business). He is listed in a variety of directories including Who's Who in Business Higher Education.